Ralph Kirschner, president and founder of Kirschner Agency, has a longstanding interest in environmental issues. From 1994 to 1997 he was an outdoor techniques instructor, and has taken part in filming expeditions to gain official support for setting aside protected areas. In 2006 the Haw River Trail advocacy group in central North Carolina recognized Ralph as a “Defender of the Haw.”
In addition to his commitment to environmental issues, Ralph has extensive experience in international marketing, on accounts including Sony, Toyota, and Nivea.
Ralph was born in North Carolina, From 1985 to 1998 he lived in Germany. He speaks fluent German and Swedish, and reads other languages.
In 1998 he opened what would become Kirschner Agency, which specializes in marketing communications for sustainable companies. The agency is certified by Green America (formerly Coop America) based on its commitment to support companies in doing the right thing for people and planet.
Since 2003 Ralph has given regular seminars in Europe on marketing communications for the US market. Starting in 2007 he has given talks on sustainability marketing and business to professional groups. He has also been a guest lecturer on intercultural marketing at several universities.
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Biography
Past Topics
- Marketing in the US (12 seminars at various venues in Germany since 2003)
- Communicating for Green Activists (Elon University NC 2003)
- Location and communication in Germany for US Tech firms (Düsseldorf 2003)
- Going Green in the 21st Century (Atlanta GA 2007)
- Intercultural Marketing (3 seminars since 2004 - UNC-G and Winston-Salem University NC)
- Green Marketing and Business (8 presentations since 2008 in central NC)
GC In The News
- 02.24.2010 Bert Drake, PhD Selected as GC Chief Scientist
- 02.24.2010 Drake named as Chief Scientist
- 12.12.2009 Bruns Honored for Baltimore 35 under 35 Award
- 02.27.2009 Maryland Heads to Desert to Debut Green Pitch
- 11.12.2008 GC Wins Green Business of the Year at 2008...
- 11.01.2008 BizMonthly: Getting Companies Green Conn...