Carolyn Parr is a co-founder of Mind Over Markets, a green marketing/business development company in Santa Fe, New Mexico that helps socially responsible businesses and organizations take their companies to the next level of success. Some of her green clients include Marsha Mason’s Resting in the River Organic Farm & Natural Products, BioShield Healthy Living Paints, Santa Fe Community College Sustainability Program, and Western CT State University.
Carolyn speaks internationally on Green Marketing and Sustainability in Business. She is a featured author in “Inside the Minds: Greening your Business” – a C-level how to book published by Thomson Reuters. She is also a Certified Green Marketing Coach working with individuals, business owners and organizations across the USA. Carolyn is also the co-author of GreenMarketingBlog.com with her partner, Irv Weinberg.
Her experience in both the creative and the business aspects of marketing led to the development and marketing of her own company, Poochi Canine Couture, Inc., a company that manufactured and designed fashion pet accessories and apparel.
Poochi sold in over 1,000 department stores, pet stores and mass market chains nationwide including Bloomingdales, Neiman Marcus, Macy’s, Harrod’s of London, Dayton-Hudson, the Spiegal Catalog, Target, Venture and Ames stores. After four years, Poochi was acquired by the second largest food company in the world. She and her products have appeared on television shows such as Good Morning America, ABC News, CBS News and on numerous radio and cable shows such as HBO, CNN and Lifetime Channel. Magazine and newspaper coverage include The New York Times, L.A. Times, Wall Street Journal, People Magazine and Cosmopolitan.
Prior to founding Poochi, she worked as a Senior Copywriter at several top New York City advertising agencies such as Benton & Bowles and Wunderman Worldwide serving clients such as AT&T, IBM, Proctor & Gamble, General Foods, Richardson-Vicks, Manufacturer’s Hanover Trust and Time/Life Books. As a Marketing Executive, her clients include Fortune 500 companies as well as non-profit organizations and small to medium-sized businesses nationwide.
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Publications
- The Five Fatal Flaws of Green CommunicationsBusiness Journal, 2008
- The Green Marketing Blog2008
- Inside the Minds: Greening Your BusinessThomson Reuters, 2008
Fees and Pricing
$5,000 to $10,000, plus travel expenses. Fees are subject to change.
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Biography
Past Topics
- The Ten Commandments of Green Marketing
- Five Fatal Flaws of Green Communications
- How to Create an Amazing Green Product or Service
GC In The News
- 02.24.2010 Bert Drake, PhD Selected as GC Chief Scientist
- 02.24.2010 Drake named as Chief Scientist
- 12.12.2009 Bruns Honored for Baltimore 35 under 35 Award
- 02.27.2009 Maryland Heads to Desert to Debut Green Pitch
- 11.12.2008 GC Wins Green Business of the Year at 2008...
- 11.01.2008 BizMonthly: Getting Companies Green Conn...